How it all began
About 20 years ago, Gerry Ford, our founder, armed with a passion for coffee, had a vision to create traditional Italian cafés across Europe. A place that served very high quality coffee and acted as a meeting place for the neighborhood.
We started off simply trying to make a few local independent coffee houses work. And they did! We never aspired to be a big company; in fact, even today we see ourselves as a start-up. We have grown one coffee, one customer and one store at a time – always trying to be the best at what we do.
We have reinvested all of our money back into the business to try to improve it and we have carried on with resilience and determination.
QUALITY AND CONSISTENCY
Making great coffee takes some doing. So, we built our own Roastery and created a unique award-winning coffee blend (we regularly work on developing new and interesting blends too). And, importantly, we set up our espresso training school – the place where all our Baristas master the art of coffee making.
This has led to our family owned and operated business opening more than 800 coffee houses across Europe.