Coffee cupping: What is it?

A simple, yet crucial, process at the heart of coffee sourcing and processing.

Buying and roasting coffee is a fascinating and complex chain of processes. It involves sampling and selecting a natural product from farms around the world, transporting tonnes of beans thousands of miles, and fine-tuned roasting techniques that use sophisticated machinery and software.

And yet, at the heart of all this complexity is a simple but crucial tasting method called ‘cupping’, which requires little more than ground beans, hot water, and trained taste buds.

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