From the beginning, we’ve embraced the values of fairness, decency, warmth and kindness in the pursuit of excellence. Our approach to coffee sourcing is no different.
If we’re to continue to create excellent coffee, we need to ensure our farmers are fairly rewarded. We owe our reputation to sourcing high quality beans, and we pay premium prices for those beans.
The vast majority of the beans in our unique blend are sourced from identifiable and traceable sources, and we’re working hard to ensure we purchase every bean this way.
We’re also working with the Rainforest Alliance on sourcing our beans from certified farms and on encouraging sustainable livelihoods for farmers and their families, taking responsibility not just for great coffee, but supporting communities and the environment where our coffee is grown.