The Journal

Our roasting rituals

After all these years, we?ve come to think of it as an art.There?s no rushing, no short cuts, and it?s a journey that lends itself better to illustration than words. These are, and always have been, our roasting rituals.

How is coffee roasted?

Green Coffee How green coffee ? raw beans ? are roasted will ultimately determine the taste. This makes it one of the most crucial factors in preparing your coffee, alongside country of origin and its environment, all the way through to the grind and pour. Essentially, it?s what transforms origin into the final product; quite like the chrysalis between a caterpillar and a butterfly (but let?s not forget that it?s coffee). Green coffee smells reminiscent of earth and grassiness, and is softer to the touch than a roasted bean. The temperature and length for which it is roasted at will…

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